Intro

There are many benefits in entering into international markets.

Here is a list of a few advantages of expanding a business into international markets:

·      Growth opportunity,

·      diversification,

·      access to new resources,

·      enhancing competitiveness,

·      improving profit margin,

·      and company’s prestige.

But entering a new market requires investment, it is time consuming and risky. There are many contributing factors to that, here is a list of marketing requirements to enter a new market:

·      it requires market research,

·      market know-how,

·      competitors’ analysis

·      careful market positioning,

·      learning about the new culture,

·      overcoming communication barriers,

·      and other market entry barriers,

All the mentioned points increase the risk of a new market entry. Not every company can afford it and there is no guarantee for success for those who can afford business expansion to international markets.

There must be a solution to reduce the risk and costs of entering new markets, so companies can allocate their scarce resources more wisely.

Sales-hub sharing is a marketing agreement between two companies, which allows one company to use the other one’s sales-hub partially or fully.

The objective of sales-hub sharing is to enter and grow within one city market.

Compensation in sales-hub sharing concept is based on sales commission.

Sales-hub sharing enables companies to build a network of sales-hub partners to enter international markets at global scale. They can utilize their sales-hub partners market presence, and accelerate their growth. They can massively reduce the risks and costs of entering new markets via sales-hub sharing and quickly enter international markets and achieve fast growth status and more revenue stream from various markets.

There are many factors help a startup to utilize sales-hub sharing in their advantage. The network of sales-hub partners is the crucial factor in unlocking the full potential of sales-hub sharing for your startup, here lies a list of some of important factors to help you to create the right network of sales-hub partners:

·      Before startups start practicing sales-hub sharing, they need to have a clear idea about the sales-hub partners they should collaborate with. The combination of your product and your sales-hub partners’ should create more retention rate for the target group.  

·      Startups need to have an appealing proposal before reaching out to the potential sales-hub partners, the compensation of your sales-hub partners need to be well thought.

·      Startups should have an effective marketing strategy to enter new markets, they should let their sales-hub partners adjust the marketing strategy for the target market. It is not wise to expect your sales-hub partners to create a marketing strategy for you from the scratch. This sends a negative signal to your sales-hub partners that they entered into a wrong partnership, in which they need to babysit your business into success.

·      You should create milestones for every city market and reward your sales-hub partners when those milestones are met. These milestones should be realistic and achievable.  

·      You should always be open for your sales-hub partners feedbacks and actively seek them to improve your marketing strategy, and the compensation plan.

·      Last but not least, you should be patient, every great partnership is built over time

Sales-hub sharing is a powerful solution to accelerate your business growth, use it wisely!

Enjoy sales-hub sharing J